When Mr. Wonderful Talks Entrepreneurial Grit, One South Florida Orthodontic Brand Stands Out
Every once in a while, a moment happens that crystallizes what a brand truly represents—not through advertising, not through paid placements, but through an organic, unrehearsed recognition from someone who has spent decades evaluating what separates real businesses from noise.
Kevin O'Leary—investor, entrepreneur, and one of the most recognized voices in American business—recently recorded a personal video message directed at SMILE-FX® leadership, specifically acknowledging the entrepreneurial journey of co-founder Dr. Akil Alexander and the growing momentum behind the SMILE-FX® brand. The video, shared publicly on LinkedIn, is not a scripted endorsement or a paid promotion. It is a candid, one-to-one message of encouragement—the kind of sincere acknowledgment that only happens when a business is doing something worth noticing.
For families across Broward County, Miramar, and South Florida searching for an orthodontic specialist they can trust with their children's smiles, this moment speaks volumes about what SMILE-FX® is building—and why it matters to you.
What Kevin O'Leary Actually Said and Why It Matters for South Florida Families
O'Leary's words were specific, deliberate, and revealing. He didn't offer vague platitudes. He spoke directly about the qualities that define businesses worth trusting:
- "It requires executional excellence, consistency."
- "It's about trust, too. People will use this device if they feel it's going to work, and you have to do that work."
- "If you wanna gain share, you've got to deliver something really excellent."
- "You've already got sales. You'll be amazed at how the business starts to grow, because you have momentum on your side."
These aren't marketing phrases crafted by a copywriter. These are the exact benchmarks that one of the world's most discerning business evaluators uses to measure whether a company has what it takes. And he directed every one of them at SMILE-FX®.
For parents in Pembroke Pines, Hollywood, Weston, Cooper City, Davie, and Fort Lauderdale who are comparing orthodontic options—and there are many to compare—this is a data point that no competitor can replicate. It is not a Google review (though SMILE-FX® has exceptional patient reviews as well). It is a respected business mind, unprompted, recognizing clinical innovation and entrepreneurial determination in the orthodontic space.
Executional Excellence Is Not a Buzzword at SMILE-FX®—It Is the Operating Standard
When Kevin O'Leary uses the phrase "executional excellence," he is describing something very specific: the ability to set a plan, follow through with precision, and deliver measurable results consistently. In the context of orthodontics, this translates directly into the clinical systems, technology investments, and patient experience protocols that define how your family is treated from the very first consultation.
At SMILE-FX® Orthodontics & Clear Aligner Studio in Miramar, FL, executional excellence is embedded in every layer of care:
Board-Certified Orthodontic Specialization
SMILE-FX® is led by a board-certified orthodontic specialist—not a general dentist who offers aligners as a side service, and not a high-volume mill cycling patients through templated treatment plans. Board certification represents the highest credentialing standard in orthodontics, requiring additional years of residency training beyond dental school, rigorous examination, and ongoing commitment to clinical excellence. This distinction matters profoundly when the patient is your child.
Cutting-Edge Technology That Drives Precision
The technology platform at SMILE-FX® is not an afterthought or a marketing checkbox. It is central to how treatment is planned, monitored, and refined. From advanced digital imaging to treatment simulation capabilities, the technology stack at SMILE-FX® ensures that every millimeter of tooth movement is intentional, predictable, and optimized for long-term stability.
A Full Spectrum of Treatment Options
Whether your teen needs traditional braces, your young professional prefers Invisalign, or your family is exploring clear aligner therapy, SMILE-FX® provides the full range of orthodontic solutions under one roof. This is not a practice that forces patients into a single modality because that is all they offer. Treatment recommendations are driven by clinical need and patient goals—not inventory limitations.
Additionally, the practice addresses a comprehensive range of treatable cases and provides specialized treatments that many general dental offices simply are not equipped to manage.
Trust Is Earned Through Results—Not Advertising Spend
Perhaps the most telling line in O'Leary's message was this: "It's about trust, too."
In orthodontics, trust is not an abstract concept. It is the parent in Weston who drives 20 minutes to Miramar because they researched the difference between a general dentist and a board-certified specialist. It is the family in Cooper City who chose SMILE-FX® after reading patient reviews from other Broward County families and realizing the clinical experience was fundamentally different from what they had encountered elsewhere.
Trust is the teenager in Hollywood who feels comfortable and confident walking into a practice that was designed from the ground up to be different—not clinical and cold, but warm, modern, and genuinely patient-centered.
O'Leary identified trust as the linchpin of SMILE-FX®'s growth trajectory. And he is right. When you examine the practice's approach—the transparency in treatment planning, the investment in communication, the refusal to cut corners on technology or training—you see a business model built entirely on earning trust through outcomes, not purchasing it through ad impressions.
Why Broward County Families Are Making the Drive to SMILE-FX®
One of the realities of finding a truly exceptional orthodontic specialist in South Florida is that the best option may not always be the closest one geographically. Families across Broward County are discovering that the short drive to SMILE-FX® in Miramar is one of the most worthwhile decisions they make for their children's long-term oral health.
From Pembroke Pines
Families in Pembroke Pines are just minutes from SMILE-FX®. The proximity, combined with the caliber of care that simply is not available at most neighborhood dental offices offering orthodontics as a secondary service, makes SMILE-FX® the natural choice for Pembroke Pines parents who prioritize clinical outcomes over convenience alone.
From Hollywood and Fort Lauderdale
For families in Hollywood and Fort Lauderdale, the drive south to Miramar takes roughly 20 to 30 minutes depending on traffic—a small investment of time for access to board-certified orthodontic care, state-of-the-art imaging and treatment planning technology, and a patient experience that families consistently describe as unlike anything they have encountered at other practices.
From Weston and Cooper City
Weston and Cooper City families benefit from an easy commute west-to-east along well-connected Broward corridors. Many Weston parents in particular—accustomed to seeking out the highest standard in every service for their families—have found in SMILE-FX® the level of specialization and personal attention they expect but rarely find in orthodontics.
From Davie
Davie residents are centrally positioned to reach SMILE-FX® quickly, and families from this community frequently cite the practice's approach to comprehensive, specialist-led orthodontic care as the deciding factor in choosing SMILE-FX® over closer but less specialized alternatives.
Gaining Market Share by Delivering Something Really Excellent
O'Leary made a point of recognizing the competitive intensity of the dental and orthodontic space. His exact words: "The whole dental area is, you know... It's been around a long time, and there's a lot of different products and services in it. So if you wanna gain share, you've got to deliver something really excellent."
This observation is critically important for families evaluating their options. South Florida is saturated with dental practices that offer some form of orthodontic treatment. Many general dentists now provide clear aligners with minimal orthodontic training. High-volume aligner companies market directly to consumers with promises of convenience and low cost. Chain orthodontic offices optimize for throughput, not individualized care.
SMILE-FX® occupies a fundamentally different position in this landscape. It is how they are different that explains the momentum O'Leary referenced:
- Specialist-led care from a board-certified orthodontist—not a general dentist, not an unsupervised technician
- Individualized treatment planning powered by advanced diagnostic technology, not one-size-fits-all protocols
- A full treatment menu including metal braces, ceramic braces, Invisalign, and clear aligners—prescribed based on what is clinically optimal for each patient
- A patient experience designed to feel personal, unhurried, and genuinely supportive—especially for the children, teens, and young adults who make up a significant portion of the patient base
- A leadership team with co-founder Dr. Tracy Liang and Dr. Akil Alexander bringing both clinical depth and entrepreneurial vision to every aspect of the practice
This is the "something really excellent" that O'Leary was describing. Not a gimmick. Not a trend. A fundamentally better orthodontic experience backed by clinical rigor and genuine innovation.
The Entrepreneurial Journey Behind the Clinical Mission
O'Leary closed his message with a line that resonates deeply with the SMILE-FX® story: "The entrepreneurial spirit is not a destination, it's a journey, and you've started yours."
Behind every appointment, every treatment plan, and every smile transformation at SMILE-FX® is an entrepreneurial journey that began with a clear conviction: South Florida families deserve an orthodontic experience that refuses to compromise on clinical excellence, patient experience, or innovation. Co-founders Dr. Akil Alexander and Dr. Tracy Liang built SMILE-FX® from this conviction, and the practice's growth—organically, through word of mouth, through families telling other families—is proof that the conviction was well-placed.
O'Leary recognized this trajectory not because he was asked to, but because the trajectory is real. SMILE-FX® has momentum. It has earned trust. And it is delivering results that families across Broward County are talking about.
What This Means If You Are Currently Searching for an Orthodontist
If you are a parent in Miramar, Pembroke Pines, Hollywood, Weston, Cooper City, Davie, Fort Lauderdale, or anywhere in Broward County and South Florida, and you are comparing orthodontic practices for your child or yourself, consider what it means when a figure like Kevin O'Leary—someone who evaluates hundreds of businesses—singles out the determination, trust-building, and excellence of a specific orthodontic brand without being asked to promote it.
Then consider visiting SMILE-FX® yourself. Take the Smile Quiz to get a preliminary sense of your treatment needs. Explore a virtual consultation from the comfort of your home. Or simply contact the practice to schedule your complimentary in-person orthodontic consultation.
You will understand very quickly why families are choosing SMILE-FX®—and why the momentum O'Leary described is only accelerating.
Frequently Asked Questions
Did Kevin O'Leary endorse SMILE-FX® or invest in the company?
No. Kevin O'Leary recorded a personal, unsolicited video message offering encouragement and recognition of the entrepreneurial journey behind SMILE-FX®. It was not a paid endorsement, a sponsorship, or an investment. The video was shared publicly on LinkedIn by Dr. Akil Alexander.
What makes SMILE-FX® different from other orthodontic practices in Broward County?
SMILE-FX® is led by a board-certified orthodontic specialist, utilizes cutting-edge diagnostic and treatment technology, and offers a full spectrum of treatment options including braces, Invisalign, and clear aligners. The practice was built from the ground up to deliver an unparalleled patient experience rooted in individualized, specialist-level clinical care.
Does SMILE-FX® treat patients from cities other than Miramar?
Absolutely. SMILE-FX® serves families from across South Florida, including Pembroke Pines, Hollywood, Weston, Cooper City, Davie, Fort Lauderdale, and the greater Broward County area. The practice is conveniently located in Miramar, FL with easy access from major Broward roadways.
How can I get started with SMILE-FX®?
You can take the Smile Quiz, book a virtual consultation, or contact the office directly to schedule a complimentary in-person orthodontic evaluation. Additional patient resources are available on the SMILE-FX® website.
Is SMILE-FX® appropriate for children, teens, and adults?
Yes. SMILE-FX® treats patients of all ages, from children who may benefit from early orthodontic evaluation to teens exploring braces or Invisalign to adults seeking discreet clear aligner therapy. The practice addresses a wide range of treatable orthodontic cases.
What did Kevin O'Leary specifically recognize about SMILE-FX®?
O'Leary highlighted the brand's determination, executional excellence, consistency, trust-building, and competitive differentiation within the dental and orthodontic space. He acknowledged that SMILE-FX® has already achieved sales and momentum, and he commended the team for delivering something "really excellent" in a highly competitive market.
Ready to experience the SMILE-FX® difference for yourself?
Book Your Free Orthodontic Consultation Today